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Schema markup is a form of micro data which allows Google to create rich snippets for its index.
Schema.org markups help index and rank your website better in Google’s results pages (SERPs).
Here are examples of schema markup s in the college and university space. Review these for an introduction and let us know if you have questions about your site and industry.
Shortlist of markups to use:
Here’s how Google’s rich snippets look in the search results:
College/University Accordion Snippet in Google:
College/University Rich Snippet in Google:
University Rich Snippet in Google
Example Google Search Results: Courses snippet
Example Google Search Results: Notable Alumni snippet
All companies we speak with have unique problems, and we’ve yet to find anyone who isn’t primarily plagued by too few resources. Take us up on a free training/work session where we can discuss your unique problems and offer solutions from top B2B marketers. Book one here:
Kate Proykova 2022-07-29T14:48:40+00:00 February 20th, 2021 | Comments Off on Schema Markup for Colleges and Universities